Privacy Policy

Upeku, the operator of upeku.com, is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the safeguards we employ to keep your data secure. By using our services, you acknowledge and agree to the practices described herein.

Information We Collect

We gather several categories of information to deliver, maintain, and improve our services, as well as to communicate with you effectively. The types of data we may collect include:

• Personal data you provide. This includes details you submit directly to us, such as your name, email address, company affiliation, telephone number, and any other information you choose to provide when you contact us, create an account, or use certain features.
• Usage data. Information about how you interact with our site and services, including pages visited, features used, time spent on pages, clicks, and referral sources.
• Device and technical information. We collect data such as IP address, browser type, operating system, language settings, device type, and other diagnostic data.
• Location data. We may infer your approximate location from your IP address or, with your consent, from location-enabled devices.
• Transactional and payment information. If you engage in purchases, we collect details necessary to process the transaction (payment method, billing information, and related records). We do not store full payment card numbers on our systems unless required for processing and in compliance with applicable laws and standards.

How We Collect Information

We obtain information through direct interactions and through automated technologies:

• Direct interactions. When you register, contact us, participate in surveys, or request support, you provide data directly to us.
• Automated technologies. We use cookies, web beacons, server logs, and analytics services to collect data about how you use our site and services, improve functionality, and tailor content to your needs.

Log Files

Our servers automatically generate log files that may contain information about your activity on the site, such as:

• Your IP address, browser type, language, and access times.
• The pages you view, the features you interact with, and the referring URL.
• Device and network information related to your session.

We use log files to administer the site, diagnose issues, analyze trends, and improve user experience. In most cases, this data is not directly linked to identifiable individuals without your consent or as required by law.

Cookies and Tracking Technologies

Cookies and similar technologies help Upeku deliver a more secure, efficient, and personalized experience. We classify cookies as follows:

• Essential cookies. Necessary for the operation of the site and its core features.
• Performance and analytics cookies. Track how the site is used to help us improve performance and content.
• Functional cookies. Remember choices you make (such as language preferences) to enhance usability.
• Advertising cookies. Used to deliver relevant advertisements and measure campaign effectiveness.

We and our partners may use these cookies to collect data about your browsing activity across our site and other sites. You can manage cookies through your browser settings, opt-out mechanisms provided by us or our partners, and any consent tools we deploy. Be aware that disabling certain cookies may limit or disable some features of our site.

Third-Party Advertising

We may engage third-party advertising partners to display ads on Upeku and across the web. These partners may use cookies, device identifiers, and similar technologies to collect information about your visits to this site and other sites in order to deliver targeted advertising and to measure advertising performance. We do not sell your personal data to advertisers. We may share aggregated, de-identified, or non-personally identifiable information with advertising partners for benchmarking and customization purposes.

You can opt out of targeted advertising through industry-supported opt-out tools such as the Digital Advertising Alliance (DAA), the Network Advertising Initiative (NAI), and regional equivalents. You can also adjust settings for cookies in your browser or by using our consent management tools where available. Note that opting out does not remove advertising from the sites you visit; it simply stops tailored ads based on your data.

Children's Privacy

Upeku does not knowingly collect or solicit personal information from children under 13. If you are a parent or guardian and you believe your child has provided personal data to Upeku, please contact us immediately. If we become aware that a child under 13 has provided personal data, we will take steps to delete that information from our systems and terminate related accounts. Parents and guardians may contact us to request access, deletion, or restrictions on processing of your child’s information where permissible by law.

Security

We implement commercially reasonable security measures designed to protect your information from unauthorized access, disclosure, alteration, and destruction. This includes technical controls, access restrictions, and industry-standard encryption where appropriate. However, no system is foolproof, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we apply deletion or anonymization procedures consistent with applicable laws and industry practices.

Your Rights and Choices

You may request access to, correction of, or deletion of your personal data where permitted by law. You may also object to certain processing and request restrictions or data portability depending on the jurisdiction. To exercise these rights, please contact us using the details below. We will respond in accordance with applicable privacy laws and our internal policies.

International Transfers

Our servers and service providers may operate in jurisdictions outside your country. By using our services, you consent to the transfer, processing, and storage of your information in these jurisdictions, which may have different privacy protections than your own.

Changes to This Policy

We may update this Privacy Policy from time to time. When material changes are made, we will revise the “Effective Date” and, where required by law, provide notice to affected users. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or would like to exercise your rights, please contact our Privacy Office at [email protected] or visit our contact page at https://upeku.com/contact.